Research
Self-Control, Habit Formation, and Behavior Change
Brian WansinkKoert van Ittersum
This Oxford Research Encyclopedia entry by Gardner explains habit as a psychological process in which context cues trigger behavior automatically through learned context-action associations, requiring minimal conscious effort once established. It reviews how habitual behavior differs from goal-directed action, and discusses implications for designing interventions that use repetition and stable context cues to build durable behavior change.
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